Glo unveils new theme campaign
Stories by Akin Adewakun


Mike Adenuga, Chairman, Globacom line with its evolving brand strategy, Globacom Limited has formally unveiled a new advertising campaign with the theme, We’ve Got People Talking (WGPT). Conceptualised around Globacom’s founding philosophy of empowering Nigerians to effectively communicate with each other; the press and outdoor elements of the campaign were unveiled in Lagos last week. The television commercials and radio jingles are billed to hit the airwaves in a short while.

The materials which were shot across Nigeria and other parts of Africa showcased the continent’s scenic landscape and the rich cultural heritage of its people. Its strong visual appeal lends credence to the high quality production for which Globacom has been known.

According to Globacom’s Director of Advertising, Joachim Atunwa, WGPT is a brand building initiative that celebrates the empowerment that Glo has brought to the lives of Nigerians, noting that communications, which has been identified globally as a major catalyst for economic growth and development, has become an intricate part of Nigerians and Africans.

The campaign finds resonance with Globacom’s mission of building Africa ’s biggest and best network and showcases the various routes through which the company has adopted in realizing its dreams. These include uniting nations, encouraging bonding in families, enabling the expression of deep feelings among lovers, doing good business among business partners, enabling people to enjoy life’s best, among several others.

Glo’s latest communication slant was introduced through the medium of music, which is one of Nigeria ’s greatest passions. “As a brand that makes conscious effort to cater to the different segments of the Nigerian population, the music was orchestrated in diverse forms, ranging from instrumental to voice-enriched ensemble– in all cases ensuring that they are imbued with our core values of clarity, positive energy, and world-class quality, Atunwa stated.

Globacom launched GSM service in Nigeria on August 29, 2003, using Glo with Pride as its pay-off line, which immediately won for the company affinity with Nigerian consumers and fuelled a sense of national pride. However, the pay-off line was rested on January 12, 2007 when the telecommunication giant unveiled a new brand expression, Rule Your World, which currently subsists. Its latest advertising campaign, We’ve Got People Talking, is anchored on the Rule Your World platform.

For a network that has hit the 20 million subscriber mark in its Nigerian operation within just five years of operation, this indeed is an auspicious time for it to celebrate its achievement of getting people talking.
 

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